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Age 7 Said Best For Initial Ad Exposure

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By: TOM BRANNA

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Most professionals who work in youth-related fields feel it is appropriate to begin marketing to children at age 7, according to results from Harris Interactive/Kid Power Poll of Youth Marketers. This is before they can view advertising critically (age 9.1), effectively separate fantasy from reality in media and advertising (age 9.3) and make intelligent choices as consumers (age 11.7), critics said. Findings showed that 91% of respondents said today’s youth are more powerful consumers than you...

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